
NITIDO
Brand Identity | Print & Digital
Nitido



EastCoast CRE
Old

New

Logo Font
The typeface Juana adds a sophisticated and editorial feel, reinforcing the brand’s high-end positioning while maintaining clarity and legibility across formats.


Logo Mark

Primary Logo

Secondary Logo
Brand
Typography
Urbanist font family, a versatile and contemporary sans-serif that complements the logo by adding a modern, approachable feel across all brand materials. Together, these elements create a distinctive visual identity that feels both classic and current.

Brand
Photography
Following a certain photography style within your brand is going to help with showcasing your brand voice, whilst staying consistent.
Having a certain style within your brand can be recognizable to your audience. This direction can be used on your website, & social media.










Website
Currently in development more to come!
